Avenue Apothecary
Rest
Lavender
This deeply relaxing treatment, featuring long, connective strokes, is designed to ease fatigue and soothe an over-stressed nervous system with notes of lavender.
An organic day spa on Rehoboth Avenue
Family owned, one block off the Atlantic, since 2000.
Custom Therapeutic Massage
Every massage here starts with a choice of oil.
Light, medium or firm pressure, worked with clinical-grade essential oils and plant extracts. You pick the blend; your therapist builds the hour around it.
The massage menuAvenue Apothecary
Balance
Ginger root
A warming herbal massage that grounds the mind, eases muscle tension and restores internal balance with ginger.
Avenue Apothecary
Renew
Arnica
This stimulating massage encourages circulation and relieves muscle soreness and stiff joints while energizing the senses with cooling arnica.
110 Rehoboth Ave Ste A
The walk through the house, in the order you take it
Three facial rooms, five massage rooms, a larger couples room, a new manicure and pedicure suite, and a quiet room to wait in first.
meditation
The meditation room
Navy velvet chairs, a shelf of books, pale blue walls. Arrive fifteen minutes early and start here. Guests booked for more than one service get a robe and slippers, and there are showers.
treatment
Three facial rooms, five massage rooms
Every treatment uses natural and organic products. Lines like Eminence Organic Skin Care, Naturopathica, Cause+Medic and Mantra Masks go on in these rooms and sit on the shelves out front.
nails
The manicure and pedicure suite
Brand new, with bench-style pedicure seating under four chandeliers and a reclaimed plank wall. Slow Beauty manicures and pedicures, Clean Gel, and the Chill Therapeutic pedicure.
apothecary
The apothecary on your way out
Skincare, makeup, body care, health and wellness, gift cards. Cecily Braden's lymphatic brushes are here too, ten percent off when you buy them straight after your facial.
“My wife and I have been coming to the Avenue Apothecary & Spa for more than 20 years, and it has never disappointed.”
What guests booked, and who they asked for again
Reviews by treatment
Nirvana Stress Relief Massage
with Ashley
“My massage today was excellent. Ashley was so pleasant. This was the first time I've tried the Nirvana massage and I loved it!”
Alison H., December 2025
Couples Massage
with Allie and Coulette
“Amazing massages with the perfect pressure. Upgraded to deep tissue and it was well worth it.”
Todd and Laura M, December 2025
Slow Beauty Spa Pedicure
with Star
“This was my first pedicure experience with your spa. It was worth every penny. Delightful!”
Meg R, December 2025
60 minute Deep Tissue Massage
with Coulette
“Amazing massage - best I've ever had!”
Debbie O, December 2025
4.6 on Google from 197 reviews. Best Day Spa in Sussex County, Coastal Style Magazine, 2024, 2025 and 2026.
Read the reviewsFacial, massage, or the whole afternoon?
Six parts of one menu. Open a row to see the room it happens in, then read the full treatment list with times and member rates.
Spa Packages
Couples and half days
Two massages side by side with champagne or sparkling cider and chocolate truffles, a half day of facial, massage, manicure and pedicure, or the Spa Mama day for mothers to be. Every package can be built around you.
More on Spa PackagesOrganic Facials
Whole plant skin care
Gua sha, lymphatic brushing and heated Thai herbal poultice protocols inspired by spa educator Cecily Braden, and gentler facials for acne, sun damage, allergies and sensitive skin.
More on Organic FacialsTherapeutic Massage
Light, medium or firm
Custom massage in a lavender, ginger or arnica blend, Muscle Recovery Deep Tissue, the Nirvana and Chill massages, prenatal rest, raindrop therapy and heated herbal poultice. Male and female therapists on staff.
More on Therapeutic MassageHolistic Body Care
Scrubs, wraps, body rituals
Two-hour body treatments for muscle recovery, revitalizing or the Chill blend, a scrub and wrap, and add-ons like peppermint foot therapy and Alpine Arnica muscle repair.
More on Holistic Body CareNatural Nails
Hands and feet
Slow Beauty manicures and pedicures, Clean Gel and the Chill Therapeutic pedicure, in a suite with bench-style pedicure seating.
More on Natural NailsMakeup & Waxing
Brows to bridal
Brow to full leg waxing, and everyday, special occasion and bridal makeup in natural mineral makeup from the lines sold in the apothecary.
More on Makeup & WaxingApril 22, and every other day
Everything in the treatment rooms, and everything on the shelves, is natural and organic.
The products are researched and sourced from around the world, and the spa only buys from vendors and distributors with green philosophies of their own.
How the spa started, and who works here- 90%
- of all the spa's waste is recycled, or close to it, by their own count.
- 100%
- of paper, plastic and glass.
- 2000
- the year the family opened the spa, one block from the ocean.
Under the Avenue Inn, between South Moon Under and The Candy Kitchen
On the right side of Rehoboth Avenue, one block off the ocean. In the fall, winter and spring, street parking is free.
Call or text the front desk
Book one to two weeks ahead. For more than three guests, three to four.
Appointments are held with a card. Individual services need 48 hours' notice to change; packages and groups need 24 hours per guest. Ask for a male or female therapist when you book.